Pernod Ricard India
RS - Barrel Select Foley Mami
To bring alive Royal Stag Barrel Select’s association with Mani Film Festival & Celebrate the art of movie making. (The MAMI Mumbai Film Festival is organised by the Mumbai Academy of Moving Image (MAMI) with an aim to present the best of cinema and foster a larger ecosystem for cinematic voices in South Asia)
Strategy:
To use ‘FOLEY’ as a hook to engage with our TG.
In filmmaking, Foley is the reproduction of everyday sound effects that are added to films, videos, and other media in post-production to enhance audio quality.
A ‘larger than life’ experience installation was created at the entrance of Oudh Gymkhana club Lucknow. The BOX OFFICE had LED screens displaying the contents of RSBS and Mani Film Festival. Demo zones of a Foley studio were created for the audiences to give the TG a peek into what goes into making of a movie.
The audience was awestruck with the real-time Foley experience by renowned Foley artist Karan Arjun Singh. The customers felt the nuances of Foley and how it makes the films a lifelike experience.
RESULT:
Humongous walk-ins due to the attractive Box office set up Customers were really amazed with the whole idea of Foley demo zones and experiences The contest witnessed large participation at the time of event.
