Pernod Ricard India
Royal Stag Asia Cup, 2023
Multicity, India
RS ASIA CUP
To Pull off a mega Consumer promotion Activation around cricket that covers 1124 Platinum & Gold Outlets & 2 Malls of Royal Stag for 4 weeks in 55 outdoor sites under 12 Headquarters cities of Uttar Pradesh
STRATEGY:
To create larger than life impact, a high-pitched activation was required. To reach to that expectation, A cricket Zone was created inside the malls so that the visitors could get attracted from larger-than-life setup. For better visibility, the retail outlets were organised in a very strategical way with POSM Deployment, with Gate arches were installed at the hot spots, Posters, danglers were placed at different spots of the retail store & mall. Various Customer Engagement activities were curated as per the TG interest; Kit up challenge got the maximum
attention of audience as it gave the opportunity to each participant to live the cricket season.
To Pull off a mega Consumer promotion Activation around cricket that covers 1124 Platinum & Gold Outlets & 2 Malls of Royal Stag for 4 weeks in 55 outdoor sites under 12 Headquarters cities of Uttar Pradesh
STRATEGY:
To create larger than life impact, a high-pitched activation was required. To reach to that expectation, A cricket Zone was created inside the malls so that the visitors could get attracted from larger-than-life setup. For better visibility, the retail outlets were organised in a very strategical way with POSM Deployment, with Gate arches were installed at the hot spots, Posters, danglers were placed at different spots of the retail store & mall. Various Customer Engagement activities were curated as per the TG interest; Kit up challenge got the maximum
attention of audience as it gave the opportunity to each participant to live the cricket season.
RESULT:
A Phenomenal experience was witnessed by the audience, who were all amazed with the set up that was larger than life.
An increment of 6% in market share was seen during the promotion period. Over 5,000 customer touch points created. 28 Customers & 2 Sales Executives travelled to Dubai to watch Ind Vs Pak Match.
