Signify
EcoLink - Ganesh Chaturthi
Celebrating the spirit of Ganesh Chaturthi in Maharashtra, Philips Lighting launched Philips Hue illuminated 'Ganpati-on-Wheels' mobile vans in the state. These vans were specially illuminated with Philips Hue, the world's leading connected consumer lighting system, and traveled across Maharashtra covering more than 30 cities during the festival.
Ganesh Chaturthi, the ten-day long festival celebrated in Maharashtra with much fervor is an occasion for people to pay their respects to Lord Ganesha and also come across unique activities organized at several locations across the city.
'Ganpati-on-Wheels' was created to reach consumers' homes & trade partners directly with the mobile van.
