We conceptualized and meticulously crafted the entire aesthetic and experience of the setup, ensuring a professional and impactful representation of the brand.

To boost brand visibility during its HR recruitment drive, Vivo launched an immersive on-ground activation targeting India’s leading management institutes. The campaign focused on giving MBA students a direct, hands-on experience with Vivo’s latest smartphones—highlighting camera capabilities, especially the Bokeh effect, in a fun and interactive setting. Spanning from November 2024 to February 2025, the activation was carried out across six major campuses: IIM Nagpur, IIM Indore, IIM Kozhikode, FMS Delhi, IIM Rohtak, and Chitkara University, Rajpur. These high-impact locations were strategically selected to engage top-tier student talent at a time when brand visibility during placements is at its peak.

A The campaign was designed to merge product discovery with a memorable brand moment. A dedicated demo zone allowed students to explore various Vivo devices, guided by trained brand advisors who highlighted key USPs and features.

The star attraction was a café-themed photo zone enhanced with creative “Mirchi Lights” that helped demonstrate Vivo’s Bokeh camera capabilities. Students were encouraged to take pictures using Vivo devices and upload them on social media using campaign hashtags, receiving a Starbucks voucher in return—creating both excitement and digital buzz.

The campaign successfully reached over 8,000 to 10,000 students, creating deep engagement across all campuses. More than 1,000 student leads were captured during the campaign, forming a valuable database for future brand outreach.

This activation, conceptualized and executed by Artizens, effectively combined technology, creativity, and engagement, making it a standout initiative in campus marketing and employer branding.