PepsiCo
Ways to Lay's Food Truck Campaign, 2024
Multicity, India
Reimagined Lay’s as more than just a snack—position it as a versatile, wholesome meal companion.
From kicking the Way’s to Lay’s campaign in the PepsiCo. Office with a taste-testing pilot to a striking Lay’s Food Truck touring Delhi NCR hotspots- served exclusive recipes crafted with Lay’s chips, sparking curiosity and delight.
A striking branded truck was placed across various hotspots in Delhi NCR, serving creative recipes featuring Lay’s.
Collaboration with celebrity chefs like Vikas Khanna, Manish Mehrotra, and Kunal Kapur, who created and served their recipes. Various collaborations and traction from influencers like Arjun Madan, Shivesh Bhatia, Suhana Nanda and many more.
From kicking the Way’s to Lay’s campaign in the PepsiCo. Office with a taste-testing pilot to a striking Lay’s Food Truck touring Delhi NCR hotspots- served exclusive recipes crafted with Lay’s chips, sparking curiosity and delight.
A striking branded truck was placed across various hotspots in Delhi NCR, serving creative recipes featuring Lay’s.
Collaboration with celebrity chefs like Vikas Khanna, Manish Mehrotra, and Kunal Kapur, who created and served their recipes. Various collaborations and traction from influencers like Arjun Madan, Shivesh Bhatia, Suhana Nanda and many more.
