Diageo
American Pride Launch, 2024
Multicity, India
How do you launch an exceptional taste experience that challenges the Status Quo?
We curated the launch experience of a new blend of whisky from the Diageo stable from the iconic Royal Challenge legacy inviting people to experience a new open world that is bold and free-spirited,
An American spirit that embraces the outdoors and brings people together to define a new way of experiencing life and whiskey.
We curated the launch experience of a new blend of whisky from the Diageo stable from the iconic Royal Challenge legacy inviting people to experience a new open world that is bold and free-spirited,
An American spirit that embraces the outdoors and brings people together to define a new way of experiencing life and whiskey.
Launched over multiple cities across North India simultaneously, evening occasions were created with distinct American tones, colors & props to drive home the spirit of the product.
Outdoor experiences around music & mixology made the brand an instant hit wherever it went.
